Chinese global brands
The China government more than a decade ago initiated the Go Out policy. At first, the Chinese state-owned enterprises went global. But in recent years, urged by China, private brands and tech start-ups are more and more going global.
The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.
Many of China’s brands are championing President Xi Jinping’s 2013 ‘Silk Road Economic Belt’ initiative, answering China’s clarion call for a new era of globalisation in what has been called the biggest development push in history.
Despite making significant headway, there remain challenges ahead for Chinese brands. three key focus areas to help improve Chinese brand awareness:
Baidu SEO does not work overseas
Take a look at China's Top 100 most valuable brands , published annually by BrandZ and you probably recognize several brands that have gained popularity in Europa and the U.S. Lenovo, Huawei, Alibaba.
Yet there are many companies, and yes they are sizable companies with an existing international division, on this list that do not even have an English website. They are successful in doing their Baidu SEO and get huge amounts of organic traffic from Baidu and other mainland search engines, but get zero organic traffic from overseas.
Rising stars with a winning international SEO strategy
Yet, there are upcoming brands doing very well with their international websites. Three are highlighted here: DJI, Xiaomi and Oppo.
Mi global home (Xiaomi)
DJI made a great move in acquiring an easy to recognize and remember international domain name, dji.com. How DJI Has Positioned Itself as the Apple of Drones and Now Dominates the Market
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