Did you know the B2B sector experienced 5% year-over-year growth in the US last year? That's according to Forrester, which also predicts that B2B eCommerce will reach $1.8 trillion by 2023. If you're looking to scale your B2B business quickly, you need to start using growth-hacking techniques.
Growth hacking is all about using unconventional methods to achieve rapid growth. And while some of these tactics may be unfamiliar to you, they've been proven to work repeatedly.
In this blog post, we'll discuss seven of the most effective B2B growth marketing hacks.
So if you're ready to take your business to the next level, read on!
What Is B2B Growth Marketing?
B2B growth marketing is a term that refers to the use of unconventional marketing techniques to achieve rapid growth.
This could involve anything from using social media to generate leads, to investing in marketing automation software. Whatever the tactic, the goal is always the same: to scale quickly and efficiently.
Furthermore, B2B growth marketing is not just about acquiring new customers. It's also about retaining the customers you already have. After all, it's much easier (and cheaper) to sell to existing customers than it is to find new ones.
So how can you start using B2B growth hacking techniques in your business? Let's take a look at seven of the most effective tactics:
Hack #1: Create a Lead Generation Machine
The first step to scaling your business quickly is to create a system for generating leads. This could involve setting up a simple website with an opt-in form, or using social media to drive traffic to your landing pages.
Once you have a steady stream of leads coming in, you can start working on converting them into customers. Yet, even if only a tiny percentage of your leads convert into paying customers, you'll still be able to achieve rapid growth.
Lead generation can be outsourced to a third-party agency, or you can do it yourself. Whichever route you choose, make sure you have a system in place for generating leads regularly.
Hack #2: Implement an Account-Based Marketing Strategy
If you want to be successful in B2B growth marketing, you need to start thinking about your target market differently. Instead of focusing on leads, focus on accounts.
In other words, identify the businesses that are most likely to buy from you and then tailor your marketing plan accordingly. This will help you close more deals and scale quickly.
However, it's important to note that account-based marketing requires a different approach than traditional lead generation. As such, you may need to invest in new software or hire a specialist agency.
Hack #3: Use Content Marketing to Attract and Convert Leads
Content is still king when it comes to generating leads and driving sales.
By creating helpful blog posts, eBooks, and whitepapers, you can attract new visitors to your website and then convert them into leads.
Just make sure you're creating content that's relevant to your target market. Besides that, focus on producing quality over quantity, as this will help you stand out from the competition.
Hack #4: Get Involved in the Community
Another great way to generate leads and scale your business quickly is to get involved in online communities related to your industry. This could involve joining forums, participating in LinkedIn groups, or even starting your own blog.
By becoming an active member of the community, you'll be able to build relationships with potential customers and position yourself as an expert in your field.
You'll also get valuable feedback that you can use to improve your products or services.
Hack #5: Use Data to Inform Your Decisions
Data should be at the heart of everything you do in B2B growth marketing. From tracking your website traffic to analyzing your conversion rates, it's essential that you have a clear understanding of what's working and what's not.
This information will help you make better decisions about where to focus your efforts and how to allocate your budget. Also, don't forget to A/B test everything!
This way, you can be sure that the changes you're making are actually having a positive impact on your bottom line.
Hack #6: Invest in Marketing Automation
If you want to scale your business quickly, you need to invest in marketing automation software.
This type of software can help you automate repetitive tasks, such as email marketing, social media campaigns, and lead nurturing. In turn, this will free up your time so that you can focus on other areas of growth.
Moreover, marketing automation software can help you track your results and measure your ROI. This is essential for understanding what's working and what's not.
Hack #7: Focus On Customer Retention
Finally, it's important to remember that B2B growth hacking is not just about acquiring new customers. It's also about retaining the customers you already have.
By focusing on providing an excellent customer experience and delivering quality products and services, you can keep your customers happy and loyal for the long term.
Furthermore, happy customers are more likely to refer others to your business, which can help you scale even faster.
B2B Growth Made Easy
There you have it! These are seven of the most effective B2B growth marketing hacks. By implementing these tactics, you can scale your business quickly and efficiently.
So what are you waiting for? Get started today and see the results for yourself. Get in touch with us to so that you can make use of growth hacking services for business to business success.